For this project, I was tasked with redesigning a brand of my choosing’s identity. I chose Planet Fitness, the gym I go to, and a brand that I felt could use a refresher. The creative brief and brand identity prism have had the Planet Fitness logo removed for this portfolio. The new color pallet I chose is on display in the logo I created, as I thought posting a color pallet here was not exactly exciting. There is also a style frame depicted here.